Like many startups, my company put very little thought into marketing or business development. To us, they were activities you would only engage in if you had a weak product. We had a great product roadmap and were poised to own the software development work market. But halfway into a pitch with a renowned VC in San Francisco, the VC threw up his hands. “Why do you TechStars and YC guys always think everything is a product problem?” he asked. “Don’t you realize you have a marketing problem on your hands?